About Service & Scale
Restaurant people building AI for restaurant people
Service and Scale was founded on a simple idea: the best technology for restaurants should come from people who have actually run them. We pair decades of real operating experience with modern AI to give owners the firepower of a full back office — without the overhead.
Built by operators
Every tool we build comes from people who have actually run the line, made payroll, and fought for every margin point — not from a software team guessing at the problem.
AI that does the work
Our team runs the AI agents that handle the operational heavy lifting — marketing, staffing, compliance, inventory, and reviews — as a fully managed service, so owners get their time back.
Made to grow with you
From a single location to a growing group, Service and Scale is designed to launch fast, adapt to your concept, and scale as you do.
The operator behind the brand
Partner
Sherif A. Magd
A hands-on hospitality operator and brand builder who has launched and run real food & beverage concepts — not just advised on them. Sherif brings an operator's eye to Service and Scale, helping concepts launch the right way, grow their audience, and recover the revenue they're leaving on the table.
Great Hospitality Is Built on the Floor
Sherif didn't read about this industry in a textbook — he built the brands, ran the lines, fixed the margins, and grew the audiences. He has founded and operated multiple food & beverage concepts, building a combined following of more than 850,000 people around them.
He knows what it feels like to watch revenue leak, to fight for every margin point, and to make a concept actually work. Now he brings that operator's perspective to Service and Scale — so the AI we build solves the problems owners actually have, in the language they actually speak.
Concepts Sherif Has Built & Operated
What Sherif Brings to the Table
Multi-Concept Operator
Built and operated multiple food & beverage concepts from the ground up — an operator who has lived the problems owners face every day.
Brand & Audience Builder
Grew a following of 850K+ across his brands with content-driven, social-first marketing that turns concepts into recognizable names.
Growth & Revenue Recovery
Specializes in launching concepts the right way and finding the revenue leaks — pricing, operations, and retention — that quietly cost owners money.
Restaurant & Hotel Administration
Holds a B.S. in Restaurant & Hotel Administration from Missouri State University, pairing formal training with real operating experience.
Powered by 9000Insights.AI
The autonomous AI infrastructure that runs Service and Scale is built by 9000Insights.AI — a team that builds systems that think, adapt, and operate without human intervention. Meet the people behind the engine.
CEO & Owner • 9000Insights.AI
John Lopez
U.S. Army veteran and serial entrepreneur who builds and scales multimillion-dollar operations. Over more than a decade, John has turned raw ideas into dominant regional brands — and built 9000Insights.AI, the AI-powered management platform that now runs Service and Scale.
Discipline Forged in the Field, Proven in Business
The foundation was forged in combat. As a U.S. Army Combat Engineer, John learned that discipline, adaptability, and relentless execution could build anything. He carried that conviction into more than a dozen ventures across cannabis, pet care, childcare, insulation, and AI security — building each one on systems, automation, branding, and operational infrastructure designed for aggressive, sustained growth.
Every company taught the same lesson: growth doesn't die from a lack of ambition — it dies from operational chaos. Manual processes, disconnected tools, and administrative overhead that scales faster than revenue. John didn't need another agency or another subscription. He needed one platform that could run marketing, administration, operations, and growth through AI-powered automation that gets smarter with every cycle.
He built it — and it's called 9000Insights.AI. That same proven system is the engine that powers Service and Scale, giving restaurant owners the operational firepower to turn a single location into a dominant regional brand.
What John Brings to the Table
U.S. Army Veteran
A former U.S. Army Combat Engineer who brings military-grade discipline, adaptability, and relentless execution to everything he builds.
10+ Companies Built
A serial entrepreneur with a multi-industry portfolio — turning raw ideas into dominant regional brands through systems, automation, and operational infrastructure.
Operator-First Growth
Specializes in operational efficiency, customer acquisition, and growth strategy for high-growth companies ready to scale aggressively.
AI-Powered Systems
Founder of 9000Insights.AI — the complete AI management platform that powers Service and Scale, born from the need to run real operations on autopilot.
AI Architect • Co-Founder • 9000Insights.AI
Shay Owensby
The architect behind 9000Insights.AI's autonomous marketing infrastructure. Shay doesn't build tools — he builds systems that think, adapt, and operate without human intervention: production-grade AI that runs entire business operations on autopilot.
Systems That Think, Adapt, and Run Themselves
As CEO & Founder of Unchained AI Solutions, Shay has pioneered autonomous AI agent teams that go far beyond basic automation. His systems hold standup meetings, communicate across departments, self-evaluate after every task, and continuously improve their own performance — managing content creation, social strategy, SEO, lead generation, and full marketing cycles without a single human touchpoint.
What sets him apart from the wave of AI consultants flooding the market is transparency and proof. He shares his builds, his processes, and his results publicly, and every system is battle-tested in real business environments before it's ever presented as a solution. As he puts it: “AI-powered marketing isn't the future. It's already here.”
At 9000Insights.AI, Shay's proven methodology for building autonomous marketing infrastructure is the engine behind the platform — the bridge between cutting-edge AI capability and the measurable results that Service and Scale delivers for restaurant owners.
Shay's agency, Unchained AI Solutions, manages delivery of every Service and Scale package as a fully managed marketing & operations service — connecting the tools, skills, and agents and managing the work for you.
What Shay Brings to the Table
Autonomous AI Architect
Builds production-grade AI agent teams that think, adapt, and operate without human intervention — not chatbots, but systems that run entire operations.
Autonomous Marketing
His systems manage content, social strategy, SEO, and lead generation through full marketing execution cycles — the engine behind our marketing agents.
Compliance-Grade Precision
Deploys AI marketing in heavily regulated industries where precision, compliance, and creativity have to coexist — no room for error.
Battle-Tested & Transparent
Every system he ships is proven in real business environments before it becomes a solution — transparency and results over hype.